Those are soft colors, as they indicate a calm environment.
Our logo combines both structure and dynamic elements. The background of the logo is maroon, as according to color analyses it represents and enhances ambition, concentration and thoughtful action – key elements for any student. Maroon, as a variation of Red, also symbolizes power, energy and determination to succeed The letter S is shaped as a lightning bolt, indicating a strong potential while being a play of words of the shop’s name: Brain-Storm. Our full name, “brainstorm” is written in a dynamic diagonal connoting our ambition of a strong presence to the industry.
The gray-scale version could be used in contexts where we do not have the option of color, such as photocopies or newspaper articles.