Poster

We have chosen the best colors for our poster to guide your steps through our café: maroon, golden yellow and brown. Those are soft colors, as they indicate a calm environment.Maroon, as a variation of Red symbolizes power, energy and determination to succeed. On the other side we found that Ivory, as a variation of brown is a serious and stable color. It is “calming, yet encouraging, with a reserved style of simple sophistication”. We would like to give you among all a sense of safety. The last choice of golden yellow reflects “curiosity and interest in investigating the finer details of one’s interests”.

Our poster combines both structure and dynamic elements. The background is consisted of negative space, which directs the viewers eye to the details we In the foreground there is a book and a mug of a warm beverage, clearly showing the space’s purpose. Our tag-line: “The Tasty Side of Learning” attempts to show in a playful way the purpose and focus of our space.