Greece is a beautiful country, full of treasures. It is also a famous destination for tourists as it attracts millions of visitors every year. People from all over the world visit Greece to enjoy, among other things, the warm hospitality, the clear blue seas, and the amazing landscapes that range from historical locations to breathtaking mountains. Greece is located at the junction between the East and the West and is influenced by different civilizations and by the many occupations of people throughout history.
Apart from its unique islands, which are the most popular Greek destination and are commonly visited by tourists in the summer, the capital of Greece, Athens, is a city full of life that one must visit at least once in their lifetime. One of the most ancient cities in the world, with a recorded history that goes back to 3,200 B.C., Athens is the political, economical and cultural center of Greece. Athens is a city of different aspects. A walk around the center and the old neighborhoods can reveal the coexistence of different eras. There are places in the center of the city that are unknown to tourists and hide a special kind of beauty for the human eye and mind. These places may vary from paths which conceal significant historical meaning to alternative ways to entertain yourself in the city.
About Us
With this idea in mind, we decided to create a website that will present our audience with a different view of Athens. We will provide not only tourists, but also locals who haven’t visited yet the center of Athens, with useful information. These information will also include our proposals to visit different locations downtown, historical facts about the city and paths that lead to archaeological monuments or secret spots.
With that in mind, we decided to create a website that will present our audience with a different view of Athens and more specifically its center. We will provide not only tourists, but also locals who haven’t visited yet the center of Athens, with useful information. These information will include proposals to visit archaeological sites and amazing locations, historical or mythological facts about the city and interesting paths that lead to archaeological monuments or secret spots.
The content of our website will derive from the Internet, certain articles from magazines and from our own personal experiences, including places that we have visited in the past or things that we have heard from friends and find interesting. While conceptualizing our project we conducted a small research among several tourist sites and we came to the conclusion that tourists tend to visit the more well-known locations and monuments in Athens (for example Acropolis and the Parthenon), but only a few people are aware of certain paths downtown that can carry you away with their beauty. Moreover, we thought it would be useful for our audience to include on our website videos that tell stories while guiding them through the city (for example like having a tour-guide with you).
Competition
It is very important, while commencing a new project to be aware of the existing competition in the market. There is a number of sites that are related to tourism in Athens, but they are mainly focused on giving general information to tourists or helping them choose accommodation (such as hotels), restaurants and museums. They are associated with the business aspect of the tourism industry, aiming to gain profit, while collaborating with hotels and restaurants for promotion. On the contrary, our site will be one of a kind, sharing with everyone the energy in the center of Athens and helping people embark on their journey throughout the city.
After having researched the social, economical and demographical characteristics of people that visit Greece, we concluded that the target audience we aim for is very broad including tourists, but also locals that are interested in exploring the center of Athens. We want to attract open-minded people, who are experience seekers, like to challenge themselves, enjoy meeting and interacting with the locals, enjoy learning about different cultures and lifestyles and taking part in activities. The ages that we want to approach are not limited, because we want to attract everyone, from children to older people, families, and teenagers. That is because we believe that each of them will find something interesting and something new they will be curious to experience.
Communication Goals
By creating a simple and useful website, our communication goal is to attract attention, inform and build interest in the website. Our main objective is to offer our audience the possibility to explore the astonishing beauty in the heart of Athens. We aim to inform and educate people on the history of the city, and its heritage, while initiating them to Greek culture. In addition, we want to promote Athens as a tourist destination and motivate people from all over the world to visit our country.