gadaboutgirls.com
Is an interactive fashion website and blog.
Definition: gad·a·bout [gad-uh-bout] noun
1. a person who moves about restlessly or aimlessly, especially from one social activity to another.
2. a person who travels often or to many different places, especially for pleasure.
How we define a “gadaboutgirl”:
Confident, stylish, and adventurous. This girl is up for anything, anywhere. A true social butterfly, who lives for the stamps in her passport. She always knows just what to wear whether it’s cool and casual, vamped up glam or mixing the two. We believe there is a little gadabout in all of us and we are all about letting it shine!
Site Details:
About Tab-
This will included our gadabout girl definition and an introduction to the site. It will also have bios of both of us with a picture. We are still debating whether to have the bio be in paragraph/story style or fun stats.
Blog Tab-
This will have photos of the two of us featuring a new style we’re into or working with an item from the “the closet.” It will be photographs with minimal writing. The writing will include a blurb about the theme, what we are wearing and from where and if someone else photographed us the photographer.
Wear it Where Tab-
This feature concerns what to wear for specific places, events or outings. Readers can post suggestions for the next featured topic. Some example topics are what to wear on a first date, to the gym, a wedding, a concert or music festival, on a plane.
The Closet Tab-
This is an opportunity for our readers to be featured on the site. They write to us seeking advice on how to wear a specific item from their closet. We then travel to their closet and feature that item or two that they are having trouble wearing. Using items in their own closet, we then style the item(s). We will also give “buy” suggestions. The closet segment will be a video. We will also post photos of the girl wearing the newly styled item(s). Photos of us wearing a similar look will be added for a blog post.
Further Site Description:
We would like to have at least two post per week ideally it would be three, one for each tab, the blog, wear it where, and the closet of. Though we feel covering two of these per week will be sufficient at least in the start up process.
If possible we would also like to include a feed to an Instagram account that will have daily photo updates of what we’re wearing, where we are, what we’re eating, etc.
Color/Layout theme:
Simplicity is key. Because we will be featuring a lot of images we feel a white background will be best to make the images pop and stand out. We are thinking to have only two other colors for the main body of the site, for type and highlighting, black and pink (shades of pink). If we decided to put any text on images then the color of that text would most likely be something that matches the color scheme of that particular photograph. We do not want anything overly busy, we believe white and black will be elegant and classic adding a pop of pink (shades of pink) for a bit of color and playing off the girl aspect of the name.
Background Research & Competition:
Both of us are avid blog followers, it’s honestly a large part of our daily habits, scanning and viewing blogs or our favorite bloggers’ instagram accounts. Luckily for us this is enjoyable research we are seeing what’s out there and how it’s being done. What is working and what isn’t and what seems to be the most popular.
What is a Fashion Blog?
Fashion blogs focus on trends in apparel markets (i.e. haute couture, pret-a-porter, etc.), specific clothing items and accessories, celebrity fashion choices, and street fashion trends. Fashion on all levels is covered from the biggest names to the smallest indie designers. Fashion blogs contain content very similar to that of fashion magazines.
Some fashion blogs also fall in the “shopping blog” category since conversations usually include shopping advice, product reviews and consumer recommendations. Some retailers in the fashion industry have even started blogs of their own to promote their products.
Brief History of Fashion Blogging:
Fashion blogging emerged in the year 2000 and changed communication in the fashion industry. By 2006, there were thousands of fashion-related blogs from all over the world. And it’s been growing ever since. In recent years, popular fashion blogs are so big that they have become part of the mainstream fashion press. Some fashion blogs have become highly profitable and developed from a hobby to a viable new media business. Fashion blogging is now worthy of mainstream media coverage.
Impact on the Fashion Industry:
Fashion is a multi-billion-dollar industry that influences consumer purchasing decisions. Along with designers, buyers, retailers, editors and columnists, fashion bloggers, help shape image and fashion trends. Fashion bloggers are changing the way brands reach the consumer and turning their blogs into a business. They use the Internet to show the world their views on style and have an enormous fan base, thanks to social media, making them and their style opinions extremely valuable to those in the fashion world. Today, many bloggers can even be found at the front rows of fashion weeks around the globe.
Competition:
Competition is steep in the blogging world. There are thousands of fashion blogs around the globe. There is one fortunate thing about being located in Greece though, yes, there is still fierce competition and many numbers to compete with but internationally no fashion blogger from Greece is widely known. This gives great opportunity and potential. One downfall of being in Greece is due to the fact that there is not a strong fashion industry in the country, many around the world don’t find Greek fashion bloggers to be extremely reputable. We want to change that!
Local Competition:
A short list of Greek fashion bloggers we follow.
Miss Bloom
Beauty Diaries
Surf Addiction Fashionista
Style Heroine
Mademoiselle Economist
Twin Fashion
International Competition:
A short list of the International bloggers we follow.
Sincerely Jules
SaboSkirt
The Blonde Salad
Song of Style
Peace Love Shea
Negin Mirsalehi
Who What Wear
Style Scrapbook
Gary Pepper
Atlantic-Pacific
Hanneli
Kristine Ullebo
Tuula Vintage
Target Audience:
Fashion forward women or those looking to be. Main audience is Greece for the time being but the goal is to be international. There are always exceptions but our target age is 18-32. It’s a large age group but we feel most women in this category still dress similarly and it’s the age bracket we fall into and are dressing for ourselves.
Communication Goals:
• To reach our target audience.
• Have our target audience interact with us.
• Inspire fashion ideals for others with our site.
• Receive brand attention.
• Become known and recognized in the Greek fashion blogging community.
• Become known and recognized International in the fashion blogging community.