Alma Zois is a non-profit organization that aims to help and encourage women who suffer or have suffered breast cancer. The goal is the organized mutual aid, psychosocial support and rehabilitation of women suffering as well as their family members, their contribution to the demystification of cancer and awareness of the female population prevention and early diagnosis of the disease. Women in our country lack the right information and knowledge on this specific matter and that is one of the reasons the organization was founded in the first place, in a need to try and sensitize all the more women.
Our project is going to be about an event that they organize called “Sail for Pink”. It’s an event that was organized for the first time last year in Thessaloniki and its’ success made it an established event for every year. A sailing race organized by volunteers that they want to help and make people more involved with sailing.
The purpose of the event is:
- · Informing the public about breast cancer and the debunking.
- · Raising money for the purposes of the club ALMA Pref.
- · Spreading the sport of sailing and the values it represents, but also indirectly enhance the marine tourism in the North Aegean.
Our choice in this specific subject is based on the fact that we are also women and sensitive on spreading the appropriate information about the prevention of breast cancer.
During the year there are often organized similar events like the “Race for the cure” here in Athens. Sail for pink is a new idea and that is why we want to get involved in its promotion. So, as a part of the communication campaign we are going to produce a video that will be used as a TV spot also. Using last year’s material such as videos and photographs we will create one that will show the spirit and the ideas that this day represents. We will also include interviews from people involved with organizing the event like the president of “Alma zois”.
In addition we are going to design a logo and a poster that is communicating best the message of “Sail for Pink”.
The date is set, March 11. The place? Thessaloniki Thermaikos gulf.