In communication campaigns, diverse media are being engaged for the promotion of well defined messages. This course introduces in a hands-on manner, the basic notions of visual communication, as well as important tools for the creation of digital audiovisual narratives. Via projects, students will learn how to compose audiovisual messages, digital, linear or interactive. Thus visually literate students, will be able to create specific visions for successful outcomes, not only making use of contemporary technologies, but also of the ones that will appear in the future, no matter how much techniques and technologies evolve. The procedure of a message’s analysis which leads to audiovisual synthesis, is one of the most useful tools in a student’s hands, since it provides him a method to propose original solutions.
